About Winback Engine
Customer reactivation, run by the people who already do customer experience for hundreds of brands.
Winback Engine is the customer reactivation service of LTVplus. Trained human agents call your lapsed customers and get them to rebook, with performance pricing and a guaranteed ROI floor. We are not a startup. We are a focused offer built on an 8-year operating company with 500+ team members across 30+ countries.
Winback Engine is a done-for-you customer reactivation service for multi-location franchises, service chains, and subscription DTC ecommerce brands. Operated by LTVplus, founded by David Henzel.
Where Winback Engine came from
LTVplus was founded in 2017 by David Henzel and GQ Fu to rid the world of bad customer experiences. Started with ecommerce brands. Grew into managed technical support for MSPs and software companies. Today, more than 500 team members work across 30+ countries for over 100 clients.
While running customer-experience teams for clients, the LTVplus operators kept seeing the same pattern across multi-location service businesses and high-AOV DTC brands: a long list of lapsed customers that no email flow, SMS sequence, or ad retargeting was ever going to recover. The list needed a phone call from a trained human, on the brand's behalf, with a real offer.
Winback Engine is the dedicated answer. Same training. Same QA. Same security posture. One job: call your lapsed customers and get them to come back.
- 2017
LTVplus is founded by David Henzel and GQ Fu to fix bad customer experiences for ecommerce brands.
- 2020 to 2023
LTVplus grows past 500 team members across 30+ countries, earns ISO 27001:2022 and Great Place to Work certifications, and is named a Top 500 Global BPO.
- 2024
LTVplus operators see the same problem at every multi-location service brand and high-AOV DTC client: thousands of lapsed customers no one is calling. Winback Engine is built as the dedicated answer.
- 2025
Winback Engine launches as a standalone service. Trained agents, performance pricing, guaranteed ROI. Run by LTVplus people, on the LTVplus operating model.
Powered by LTVplus
You're not hiring a startup. You're getting a dedicated team from a proven global operation.
ISO 27001:2022 
Great Place to Work 
Top 500 Global BPO The team behind Winback Engine
Winback Engine is operated by LTVplus. These are the people running the company that runs the service.
David Henzel
Co-founder of LTVplus and Winback Engine.
Germany
Serial entrepreneur. Co-founded LTVplus in 2017 after a decade running customer-facing operations. Quoted in Inc, Fast Company, and HuffPost on team building, productivity, and operating culture.
GQ Fu
Co-founder & Advisor, LTVplus.
Singapore
Co-founded LTVplus alongside David Henzel. Built the early operating model that LTVplus still runs on: trained agents, follow-the-sun coverage, and brand-voice alignment.
Samir Said
CEO, LTVplus.
United States
Leads day-to-day at LTVplus. Brought the company's playbook into managed technical support for MSPs and now into customer reactivation for franchises and DTC ecommerce.
The wider LTVplus team behind the service
Operations leaders, trainers, recruiters, customer success, and the people who actually answer the phone. Winback Engine runs on this team.
Tshili Khupe
VP of Revenue
United Kingdom
Melissa Huertas
General Manager
The Philippines
Saarah Van der Ross
Head of HR
South Africa
Emer Tabangay
Head of Operations
The Philippines
Kadean Simmonds
Head of Customer Success
Jamaica
Anja Jeftovic
Chief of Staff
Serbia
Clement Brown
Sr. Customer Success Manager
Jamaica
Carlos Cruz
Sr. Recruitment Manager
The Philippines
Yoraidyl Stone-Lao
Operations Manager
The Philippines
Rimer Batayen
Training Manager
The Philippines
Clary Fajardo
Workforce Manager
The Philippines
Roja Sablayan
Corporate Trainer
The Philippines
Joed Aquino
Business & Technology Solutions Manager
The Philippines
Louise Serrano
Social Media Manager
The Philippines
Ira Chopovska
Marketing Manager
Ukraine
Kateryna Yaroshenko
Executive Assistant
Ukraine
Mandy Musikavanhu
Executive Assistant
Zimbabwe
Plus 500+ team members working across 30+ countries. Meet the full LTVplus team on ltvplus.com .
How we run the service
Three operating values, inherited from LTVplus. They show up on every call.
Own It
It may not be your fault, but it is your problem. Agents take responsibility for the outcome of every call, not just the task on the script.
Lead by Love, Not Fear
Treat customers and teammates how you want to be treated. Reactivation is a relationship business, and tone on the phone is half the conversion.
Customer Success
We succeed when our clients succeed. Performance pricing means the agent team's incentives are aligned with recovered revenue, not call volume.
What makes Winback Engine different
Trained humans, not bots.
Every reactivation call is handled by a trained LTVplus agent who has rehearsed your offer, your objections, and your brand voice. AI callbots can dial. They cannot listen.
Performance pricing, by design.
Clients pay a percentage of net recovered revenue. Guaranteed 5x ROI in the first 30 days, backed by a refundable $1,000 commitment fee. Reactivation is a profit center for the client, not a line item to cut.
Built on an 8-year operating playbook.
LTVplus has been running trained customer-experience teams for ecommerce brands and MSPs since 2017. Winback Engine inherits the same training, QA, and security posture: ISO 27001:2022 certification, Great Place to Work certification, and follow-the-sun coverage across 30+ countries.
Phone is a separate channel, governed correctly.
Outreach is to your own customer list, by phone, under TCPA and the federal DNC registry. Email rules (CAN-SPAM) do not apply. Agents work after your email and SMS flows have done their work, and only on the contacts those flows did not recover.
Who Winback Engine is built for
We are deliberately narrow. The math only works when these conditions are true.
- ✓ Multi-location franchise or service chain (fitness, dental, med spa, salon, spa, chiropractic, pet, home services), or
- ✓ Subscription DTC on Recharge, Skio, Stay AI, Bold, or Shopify subscription apps, or high-AOV non-subscription DTC with a clear repurchase rhythm.
- ✓ 500+ lapsed customers in the database and an average transaction value above $50.
- ✓ Comfortable with a performance-priced engagement (you pay a percentage of net recovered revenue, with a guaranteed ROI floor).
There's hidden revenue in your customer list. Let's find it.
See if your customer list is a fit. Strategy calls are free and there is no obligation to move forward.