Your franchisees can't recover lapsed customers alone. Your system can. Centrally. At scale.

Two patterns work. In the franchisor-led pattern, the system owns the customer relationship and the franchisor signs the agreement. We pull the lapsed-customer list across all participating locations, route calls based on each customer's home location, and report recovered revenue back to each franchisee for royalty attribution. In the franchisee-opt-in pattern, individual operators sign for their own roster. Both can coexist inside one system. The strategy call covers which fits your operating agreement.

For a franchisor-led rollout, the operating agreement and brand-standards manual usually govern this. We have seen system-wide opt-out, system-wide opt-in, and tiered approaches where the franchisor underwrites a pilot and franchisees opt in after results are visible. For a franchisee-opt-in pilot, every participating location signs its own simple addendum that scopes data sharing and recovered-revenue attribution.

Either pattern is supported. In the franchisor-pays pattern, the franchisor signs one master agreement, we invoice the franchisor on recovered revenue across the system, and the franchisor handles royalty and marketing-fund accounting internally. In the franchisee-pays pattern, each participating location signs and pays on their own roster's recovered revenue. We do not insert ourselves into the royalty math. The strategy call walks through which structure fits your system.

Phone outreach is governed by TCPA and the federal DNC registry, plus state-level equivalents. We work only from customer phone numbers each location already collected at signup with documented consent. DNC status is scrubbed at the call-list level for every batch, not as a one-time check. Consent scope is documented per location, opt-outs are honored immediately and propagated across the system, and every call is recorded and reviewable. We do not send marketing email, so CAN-SPAM is not part of the franchise footprint.

No. Phone is a separate channel and customers respond to it differently. Agents call after your system-wide email, SMS, and local-marketing flows have done their work, on the lapsed customers those flows did not recover. Every order is logged against the call, so your attribution is cleaner, not muddier. We do not touch your franchisee local-marketing budgets or your national-fund allocations.

Most franchise systems we work with already have a centralized data layer or a brand-standard tech stack. Where that exists, we integrate once at the franchisor level. Where individual locations are on different stacks (Mindbody, Zenoti, Vagaro, ABC Fitness, Dentrix, Eaglesoft, Open Dental, Shopify, Klaviyo, custom), we accept CSV exports per location or per region. Most major service-business platforms export the lapsed-customer fields we need.

This is one of the highest-value segments in a franchise system. A customer who moved or relocated often disappears from the original location's roster but never gets onboarded at the new one. We identify lapsed customers who match a transfer profile (no visits at the original location, no system-wide visits in the lookback window) and proactively place them with the closest participating franchisee. Recovered revenue is attributed to the new home location.

The 30-day pilot proves the model on your roster before the system-wide rollout. For franchisors, this typically means a 25 to 100 location subset, your actual lapsed-customer data, and 30 days of outreach. You see real reactivation numbers, real recorded calls, and real recovered revenue tied to your locations. The pilot starts with a $1,000 commitment fee — refunded in full if we don't deliver 5x ROI in the first 30 days. After the pilot you continue on standard performance terms (20% of net recovered revenue, billed weekly, 5x ROI guarantee). The pilot is not required for every engagement but is the default path for new franchise systems evaluating fit.