Reactivation rate of 10–15% reflects what we actually deliver on multi-location wax, dental, and med spa books
Pricing: 20% of net recovered revenue, billed weekly. $1,000 commitment fee to start the 30-day pilot, refunded if we don't deliver 5x ROI in those 30 days
Recovered revenue reflects what a reactivated customer books back in the recovery window, not a lifetime-value projection
Lapsed customers defined as inactive 90+ days
Actual results depend on list quality, industry, and customer demographics